How to Write Copy That Sells
It’s a fact that most marketing messages are never read, let alone responded to. Your choice of words accounts for over 50% of the persuasiveness of your message. But if your words don’t evoke a buying mood then you are wasting your time and money.
Are you writing hit-and-miss copy for your ads, email marketing, sales letters, brochures and website? Don’t waste another hard-earned dollar on ineffective marketing. There is something you can do about it.
Learn the secrets of persuasive copywriting based on proven psychological principles that only a handful of successful businesses owners know about and even fewer actually use.
Course Details
“How to Write Copy That Sells” is a 1-day workshop. Tuition is only $197.00 including lunch, coffee & snacks. This course is guaranteed to pay for itself when you run your next marketing campaign. You’ll also receive a workbook to capture your ideas and take away your action plan.
Gave me instant skills to write superior copy
“With a few simple changes, my copywriting skills were drastically changed for the better! Geoff Affleck’s course was clear, concise and gave me instant skills to write superior copy for my advertising.”Simon Pidcock, Owner
Ocean EcoVentures Whale Watching
What You’ll Learn
Geoff Affleck shares his wealth of knowledge and experience with small business owners to help you achieve substantial growth by implementing easy to understand successful systems & marketing strategies. Be one of the smart local business owners who will join Geoff so he can show you how to make your business thrive in today’s volatile economic times. Some of the topics he covers include:
- The 6 steps you must follow when writing any ad, website or sales letter
- 32 powerful headline formats that get your messages noticed
- How to capitalize on basic human psychology to improve your response rates
- Use the language of impact to make the benefits of your product evoke emotion
- Identify the communication styles of your clients so that your copywriting speaks to them on their terms
- You will leave with your “Core message strategy” ready to start using immediately
Learned more in your workshop than I’ve learned in any of the other workshops
“You provided plenty of quality information in a short time frame. I probably learned more in your workshop than I’ve learned in any of the other workshops – I’ve attended about 10 other workshops through Business Victoria. The handout was really appreciated and contained a great amount of additional information. And I liked the exercise with the partner where we could try out a few lines we wrote.”
Sarah Daviau, Public Speaking Coach
Piece of Cake Communications, Victoria BC.
Here’s a Great Offer - SAVE $100.00
Register for the “Power of Persuasion” workshop and receive a $100.00 credit towards the cost of a private 3-hour Strategic Marketing Audit of your business valued at $297.00. You’ll spend an entire morning or afternoon with a Small Business Marketing Expert evaluating your marketing tactics and brainstorming ways to grow your business for only $197.00 when you register for this or any other workshop.
